Last week, colleagues from across Dole EMEA gathered at the Fruitnet Berry Congress- an annual coming together of our industry’s finest to discuss the future of the berry category. Held on March 19, the event brought together hundreds of industry experts, including retailers, producers, and exporters from over 20 countries.
As a Platinum Sponsor, Dole’s presence was felt throughout the entire event. We occupied two primary brand activation zones to ensure maximum engagement with guests, including:
• A welcome experience: where attendees were greeted at the main reception with DOLE® berry samples, elevated with a touch of chocolate
• Lunch experience: located in the main dining area, Dole proudly sponsored the lunch break.
Beyond branding, our very own berry experts Danitza Sanchez, Business Development Director & Dole Berry Champion, and Lisette Rosenkvist, Category Manger for Dole Berries in the Nordics, took the stage to provide expert insights into emerging trends, and the future of the category.
Industry gatherings like Fruitnet’s Berry Congress are invaluable as they offer a unique platform to not just share our deep industry knowledge, but to also learn from our peers. We would like to thank the event organisers and all our colleagues who represented the Dole brand with such energy and professionalism.
