With the tagline ‘Taste first, Planet, always’, Dole emphasises the delicious taste and sustainable farming practices behind its new organic offerings.
Dole Ireland is pleased to introduce our DOLE® GO Organic! range of fresh fruits and vegetables. Available now, nationwide, DOLE® GO Organic! is dedicated to raising the bar in the organics category by engaging, inspiring and empowering Irish consumers to integrate more fresh organic fruits and vegetables into their diet.
The range was officially launched at an event in The Grayson Hotel, Dublin City Centre hosted by Rosanna Davison where popular influencers from across Ireland were invited to enjoy a DOLE® GO Organic! fruit and vegetables themed brunch menu and undertake a DOLE® GO Organic! smoothie making master class.
The range’s tagline, ‘Taste first, Planet, always’, emphasises the proposition at the very heart of the concept that underpins it; that the tempting, tantalising taste of organic fruits and vegetables is reason enough to ‘GO Organic!’, but consumers who do, can also take comfort in the fact that the produce they have chosen has been grown in a way dedicated to minimising the impact of production on our environment.
Some 30 lines of DOLE® GO Organic! fruits and vegetables are included in the range, sourced from a combination of Dole farms and trusted local and global organic growers. The range is being supported by a heavyweight in-store and social media campaign throughout the months of October and November.
Speaking of the launch of DOLE® GO Organic!, Vincent Dolan, VP of Marketing & Sustainability with Dole noted: ‘Organics should be for everyone, not the preserve of the few. In Dole, we’re determined to move organics to the mainstream and with our GO Organic! range we’re putting the consumer in pole position. We know for Irish consumers, taste is all important. We know too, however, that consumers are increasingly interested in how their food is produced. DOLE® GO Organic! delivers the best of both worlds- tasty, responsibly grown produce that empowers consumers to make an informed choice. It’s organics without the compromise’
For more information on DOLE® Go Organic! visit www.goorganic.ie or follow Dole Ireland on Facebook, X and Instagram.
Contact- Vincent Dolan Dole plc | T: +353 1 887 2600 |