From February 8th to 10th, Fruit Logistica once again welcomed fresh produce industry stakeholders from across the globe to the Messe Berlin for the world’s premier fresh produce trade fair.
This year, in addition to the produce with which the DOLE® is already synonymous, Dole Europe used the occasion to showcase our consumer brand, DOLE® “BE Exotic!" and more specifically, our new suite of packaging for Avocados and Mangoes. As an established market leader with an extensive global presence in exotic produce, Dole plc has long recognised the potential for growth in this exciting category. In Berlin, visitors were invited to “embrace their inner adventurous selves” by getting to know this new, innovative "BE Exotic" brand, its eye catching, sustainable packaging and the fresh proposition it presents to consumers. In doing so, we sought to emphasise our intent to raise the bar in the provision of exotic fruits- highlighting our global supply chain strengths and our capacity to deliver new, best-in-class category solutions to retailers and a truly unique point of difference to these product ranges. The response was overwhelmingly positive.
Fruit Logistica always affords a valuable opportunity to bring together the global Dole plc family and to meet colleagues, customers, partners in production and friends from across the global fresh produce sector. Our thanks to all of those who joined us on our stand.
Press contact:
Dole EMEA, Vincent Dolan
vincent.dolan@doleireland.com